There are many small and mid sized businesses whose major focus is to provide professional services to their Customers. Think of Doctors, Legal Consultants, Restaurants, Beauty Salons, Financial Services and many more. The common point with all is that there are resources, which could be specific consultants or they could be a Restaurant Table which people can book. In order to book the resource, a lot of effort is needed, be it multiple phone calls or emails. All that takes time.